Why pricing is ready for digital transformation

May 26, 2026 Core Systems, Data Advisory, Pricing

SOLLERS IN MEDIA

Published in: Digital Insurance

Publication date: May 26, 2026

Authors of the Article:
Dorota Gawron - Consultant at Sollers Consulting
Michał Trochimczuk - Co-founder and Managing Partner at Sollers Consulting

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WHY IT MATTERS:

Insurance pricing is becoming increasingly strategic, yet many insurers still rely on spreadsheets, disconnected workflows and legacy rating tools that make it difficult to respond quickly to market changes.

The article explores how modern pricing platforms can centralise pricing logic, improve governance and auditability, integrate external data and connect more effectively with core systems. This can help insurers introduce new rates and products faster while improving control and transparency.

As pricing becomes more data-driven and increasingly supported by AI and advanced analytics, modernising the pricing function can help insurers improve agility, speed-to-market and competitiveness.

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